New Year’s Resolutions for Small Businesses
With 2017 here, for many it marks the season of New Year’s resolutions. Most of you will have made (or at least thought about making) one or two for yourselves, but have you considered making them for your business too? If not, here are a few suggestions:
Set your goals
What do you want for your business in 2017? This can seem like a daunting question, but setting goals can help keep you motivated as you work towards each one. Don’t forget to make them SMART – Specific, Measurable, Agreed, Realistic, and Time-Based. Consider several goals for the year, starting small with items like organising the file structure on your laptop, and building up towards specific numbers of product sales and business growth.
Find your niche
It might sound obvious, but if you find that you’re doing really well in a specific area, stick with it. Finding and inhabiting a niche is really important, so take a moment to slow down, look hard at what’s working for you, and do more of it! Shiny new stuff is great, but it doesn’t have to happen all at once. Be patient and make your current offering excellent before branching out.
Optimise your website
Your website is the first place potential customers go to find out more about you and your business, so getting this right is key. Have friends or colleagues look at your website and ask them for their feedback. Ensure it’s easy to navigate and that it’s optimised for mobile browsing, so users can find the information they need and come away with a good impression.
Fight the procrastination bug
Still need to work through that list of boring jobs? Putting things off can be all too easy, but feeling guilty because you haven’t ticked much off your to-do list can have more of a negative effect than you might think. You don’t always have to get it right first time, so keep moving to build momentum and confidence.
Think happy thoughts!
Working in a small business or as an entrepreneur can be tough and sometimes lonely. Stay positive by making time each day for the things you love or that relax you, and look into meditation techniques or mindfulness if you find yourself getting stressed. You could also reach out to local networking groups or individuals, so you can share experiences and even make useful business contacts.
Don’t forget the little things
We all know that small things can make a big difference, even if they’re not the most exciting tasks. Have you considered comparing energy suppliers to reduce your bills? What about your internet or phone package? By making these things work for you, you can make savings and be more efficient.
Build your social presence
Many social media platforms are free, easy to use, and offer an opportunity to show the world your brand personality outside of your website or shop. You can chat directly with customers, receive instant feedback and get a feel for trends and news relevant to your business - all in one place. If you haven’t set up your accounts already, a rainy afternoon in January is definitely a good time to make a start.
Thinking of setting a New Year’s resolution for you and your business? Why not visit our Facebook page and share it with us?